Taipei City is located in the Taipei Basin of northern Taiwan. It extends east to Dafeng Neighbourhood in Nangang District, west to Guandu Neighbourhood in Beitou District, south to Jihnan Neighbourhood in Wenshan District, and north to Hutian Neighbourhood in Beitou District. It is surrounded by New Taipei City and is the largest city is Taiwan by population. The official language of Taiwan is Mandarin Chinese, but because many Taiwanese are of southern Fujianese descent, Min-nan (the Southern Min dialect, or Holo) is also widely spoken. The smaller groups of Hakka people and aborigines have also preserved their own languages.


A handshake is the common greeting. However, it is not as firm as in many other countries. Men should wait for a woman to extend her hand and many Taiwanese lower their eyes during the greeting as a sign of respect. Greet or introduce the most important person first. If you are in a group, try to assemble in rank order, with the most senior person first.

People are usually addressed by their title and surname. If the person does not have a corporate or government title, use the honorific Mister, Miss, or Madame followed by the surname. Wait until invited before using someone’s first name. Business cards are exchanged after the initial introductions. Have one side of your business card translated into Chinese using the traditional script not the simplified script as used in China. Business cards are exchanged using both hands. Present your card so the typeface faces the recipient. Examine a business card carefully before putting it on the table next to you or in a business card case.

Treat business cards with respect. The way you handle someone’s card is indicative of the value you place on the relationship.

Never write on someone’s card in their presence.


The culture of Taiwan is a blend of Confucianist Han Chinese, Japanese, European, American, and Taiwanese aborigines cultures, which are often perceived in both traditional and modern understandings. Most people in Taiwan have traditional values based on Confucian ethics; however, pressures from industrialization are now challenging these values. Still, some traditional values remain strong, including piety toward parents, ancestor worship, a strong emphasis on education and work, and the importance of “face.” Since industrialization, women enjoy greater freedom and a higher social status, individual creativity is regarded as equally important as social conformity and acquiring material goods and recognition is increasingly important.



TPE Premier RoomFollowing the concept of sincere hospitality of Shangri-La, the hotel offers a warm and welcoming atmosphere for women travellers to experience a home away from home. From the newly renovated spacious guestrooms with spectacular views, the fully equipped Health Club with rooftop pool, fitness and Spa facilities including a QI Sheseido Salon, various restaurants and bars to an adjacent shopping mall, the hotel has a range of facilities for women to rejuvenate and relax. Enjoy complimentary WiFi throughout the hotel while 24-hour reception and concierge services are available. The hotel has an in-house medical clinic, well-trained security teams, CCTV coverage, and a comprehensive alarm system assures guests personal safety and security during their stay.

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Public transport accounts for a substantial portion of different modes of transport in Taiwan, with Taipei residents having the highest utilization rate at 34.1%. Private transport consists of motor scooters, private cars, and bicycles. Taipei’s public transport system, the Taipei Metro (commonly referred to as the MRT), incorporates a metro and light rail system based on advanced VAL and Bombardier technology. “Night-time Waiting Zones for Female Passengers” is available in the Taipei MRT where there are CCTV cameras and MRT staff constantly patrolling the area to ensure female safety at night.

SAFETY and emergency services

Taipei is known as a friendly city where tourists feel welcomed and invited. Many tourists report friendly locals who will point them to good restaurants, sites to see and shopping districts. Few report being victims of crime, which is a common complaint and concern for tourists worldwide.

In Taipei, it was reported in the past couple of years that while the general crime rate in the rest of Taiwan is increasing or staying stagnant, the crime rate in Taipei is generally decreasing. There’s been a concerted effort in recent years to reduce the crime rate and it seems to be working, according to the locals there.

Tourists say they feel comfortable traveling to Taiwan’s capital, where tour buses are clean, prices are fair, and people are friendly. Recent major crimes in Taipei included a bank robbery and a rash of burglaries.

Networking: See who is networking in Taipei now

Read the doing business in Taiwan guide.