Dubai is a unique destination that is both a dynamic business centre and a tourist paradise.

From the timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a kaleidoscope of attractions for visitors.

In a single day you can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches, from traditional houses with wind towers to ultra-modern shopping malls, not to mention Dubai also features the tallest building in the world – the Burj Khalifa and the iconic 7 starts hotel, Burj al Arab.

With a long history as a trading hub, today Dubai is synonymous with shopping. From souk to shopping mall, Dubai has it all – duty free, gold, electronics, textiles, cars – and is a true shopper’s paradise. Perfect for the shop-o-holics and for retail therapy!

local business etiquette and CUSTOMS

Dubai has very low criminality rates and considered one of the safest cities in the world.

Islam being the predominant religion in UAE means the local customs and traditions are influenced by it to a great extent, however it does not make UAE a closed society.

You can easily wear a bikini at the beach and drink alcohol at licensed restaurants and bars/clubs. However, you should be aware that it is strictly prohibited to drive under the influence and you should not be intoxicated in public. You should also dress moderately, especially in public areas like shopping malls or the old part of Dubai (Bur Dubai, Deira, Gold Souk, etc.


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Situated halfway between Europe and Asia, few destinations take more than 8 hours direct flying time to or from Dubai. Just overnight from London, four hours from Nairobi, three hours from Mumbai, 8 hours from Hong Kong and a direct flight from the United States or Australia.

Dubai transportation system is still under development and not as extensive as most European capitals. However, the new metro system is a great way to reach main attractions and to travel between shopping malls. Also, the bus network is continuously developing to reach more areas.

The good news is that taxis are cheaper than in Europe (1,6AED/km) and widely available, plus the Dubai taxi Corporation also provides ladies only taxi services, which have lady drivers (pink cabs). You can book it by calling +97142080808.


The Female

Heels and Deals Female Entrepreneur Network

Run by women in business for women in business. A prestigious international organisation based in Dubai, which offers its Members great networking opportunities and provides consistent professional and efficient support and a strong platform of events through which to share experiences and best practice.  IBWG welcomes business women of all nationalities and levels of professional achievement, visit our website and contact if you would like to attend an event or just link up with the group.


Ana Seixas is the Marketing Director for Interface in Middle East, Africa and India, and is responsible for developing and executing Interface’s strategic marketing plan across countries as diverse as Saudi Arabia, South Africa, Turkey and India.

She is passionate about her travels, food and good life in general, which doesn’t come as a surprise as she is originally from Portugal (think beautiful beaches, grilled seafood and a passion for Discoveries) and is currently based in one of the most exciting cities to live in – Dubai.

Whenever she is not at the airport, checking-in into a hotel or trying out a new restaurant, she loves to be close to nature and you will find her running, rock climbing or trying out her new Stand up Paddle on the beach.

Ana is also currently deciding which country will take the 50th spot on her visited countries list. If you have any suggestions or questions about travel to Dubai  just drop her a line at

Networking: See who is networking in Dubai now

Read the doing business in Dubai guide.